So by now most of you have probably heard of Betty White and her SNL debut. First let me say, “Good for you Betty White!” I missed the actual episode, but I did catch up on some of the skits on Hulu…and I must say she was hilarious. But, more importantly, it got me thinking about the power of social media. Since Betty’s appearance, more and more SNL campaigns are popping up on Facebook, but SNL is only the start of FB users coming together and speaking up for what they want.
I am a big fan of Comedy Wedn
esday on ABC and the new popular show Modern Family. The show features a very lovable gay couple, Cam and Mitch. If you have ever watched the show, you’ve probably noticed that Cam and Mitch have never shared an on air kiss. Over 3,000 FB users are looking to change this and grant the couple the power to kiss on the lips. The FB group “Let Cam & Mitchell kiss on Modern Family” has been gaining momentum with the press including a recent shout out to the group on Entertainment Weekly (EW.com)! Will ABC be all ears?
And it doesn’t stop there! FB users are speaking up about more than just entertainment! Parents have began to band together in hopes of a recall on Pampers diapers. Their Dry Max diapers have pushed hundreds of angry parents to complain on the social media site and join groups such as ”Bring back the Pampers Cruisers, Dump Dry Max!” “Recall Pampers Dry Max diapers!” and “Pampers, Just Admit you made a mistake already!” Investigations have begun, with the numerous FB groups putting increased pressure on Proctor & Gamble.
Social media has created a very powerful outlet for consumers and they are realizing that power as they band together in hopes of making a change. It’s amazing what can be achieved by creating and promoting a Facebook group. Facebook has spoken and SNL and Betty White listened. What will FB users think of next?
Whitney,
You really missed a good episode. I thought Betty White did a great job on the show. I also love that SNL listened to their fans and gave them the host they wanted to see. If fans are asking for it, you know the show will have good ratings. It will be interesting to see if movements like this are continued and if companies will listen.
Danielle
Wow, thanks for the post on Pamper’s Dry Max. If it weren’t for your blog and the social media updates I wouldn’t even be aware of the fact that many moms are asking for a recall.
Social media definitely seems like a double-edged sword. I’m sure Proctor & Gamble isn’t exactly thrilled to see it backfire somewhat, but hopefully they take the opportunity to act on their consumers’ wishes.