Sharing our Kodak moments with friends and family has never been easier with the invention of social networking sites such as Facebook and Flicker. Consumers spend countless hours uploading and tagging pictures, so why not make this process faster and more convienent? This was the thought behind the new line of Easyshare digital cameras by well known brand Kodak. They now include a share button, which enables consumers to tag their pictures for e-mail messages, Facebook, Flicker, the Kodak Gallery and YouTube.
The share button is just one more way the company is modernizing the “Kodak moment.” The orginial meaning of the Kodak moment was “a special instant that is — or ought to be — captured in a photograph.” Their new campaign uses the phrase, “The real Kodak moment happens when you share.” The concept behind their campaign is that photos should no longer to be stored in albums only to be looked at years later. The new Kodak moment is the warm and fuzzy feeling you get when you use sharing technologies such as e-mail and social media to make all of your photos and video clips available for friends and family.
Kodak is working on modernizing their products, while still building an emotional bond between consumers and the brand. In a recent NY Times article, John Roberts, chief strategy officer at Partners & Napier is quoted saying, “Research shows there’s still a lot of equity in the strength of the Kodak brand. The challenge is how to make it more contemporary.” To achieve this, the campaign need to focus on the concept that, ”When you share pictures with people, you build a stronger relationship, a stronger emotional bond.”
The share button is definitley a feature that will set Kodak apart from competitors. It can take alot of time to upload and tag all of your pictures, but with the share button you can have the pictures already tagged right on your camera, plug it in to your computer and PRESTO! the work is done for you! Bravo Kodak! Bravo!
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